Works in series
Special & Advertising ART
Special projects are partnerships with brands and / or artists based on experiments in photography that I practice, or independent work on different types of projects. All images, photos and graphics are created & used to promote a product or an idea in the media not excluding interactive offline activities.
In this case, I always work as an artist or a creative director. Based on a brief I create a creative concept for the project. Special projects are usually commissioned by private individuals, by brand, by company or businesses. In art, “commission” is the act of requesting the creation of a piece, often on behalf of another.
Commercial, or advertising art, is usually used to promote and sell products or services for a variety of commercial purposes. For commercial shoots, I often work within brand guidelines and an approved shot list. The client usually has the final say on creative decisions and retains ownership of the work, commissioning it as a work for hire.