I was inspired by experiments with light, calligraphy, prismatic glass & long exposure. Our goal was to go away from direct / traditional advertising & to reflect the important relationship between technology and 5 ATZEN product lines: BALANCE™, PURIFY™, RENEW™, IN-SHAPE™, PROTECT™. The projector light includes a name of one of the 5 main products & characteristic color for that product in each case. Also, the light defines / highlight the area of cream application on the body. For example, the PROTECT™ product is a sun block line which are orange & used on face, around eyes, neck, and neckline.