June 2019

L–Bank Rinatto ╳ 19TONES


Experiments always lead you to a whole new which change your view of creativity and photo works. Today I’m truly happy to share the results of those experiments with you which I’m sincerely proud of.
There’s more than just photography.

In collaboration w/ @LBank_ I want to draw the viewers’s attention to the difference between the perception of our image editing approaches: analog and digital one. I used the triangular prisms in creating of neon portraits. This's an analog technique. And after that, Rinatto simulated water texture through multi-faceted prisms in digital space. This's a digital one.

In both cases there are striking similarities and differences, the both of us consider the refraction of light but in different spaces.

Analog technique
Photographs, obtained through physical triangular prisms, are the basis of our work. They reproduce additional visual properties of objects and surfaces, textures.

Digital approach
Then we simulated water texture through multi-faceted prisms & tried to make the dispersion effect and the effect of the light reflection better using modern instruments in digital space.


The comparison between our techniques (analog and digital ones) induces dualism based on the view/concept that photographs consist of these methods which co-exist together. Whether they compliment each other like the yin and yang or they are the conflict between good and evil — it’s the moment everyone can choose. Each viewer can see how difficult all the details of this TRIPTYCH “DĪSPĘRSĪØN (øptics)” are, the non-trivial structure on all given scales and the randomness of visual patterns.

Sometimes photography seems completely hopeless, but working together is another evidence we can do discover new forms, methods and formats after a while.

Instagram Pages: 19TONES, L-Bank

Works in series
Special & Advertising art

Creative projects & Partnership with brands & artists.

Special projects are partnerships with brands and / or artists based on experiments in photography that I practice; or independent work on different types of projects. All images, photos and graphics are created & used to promote a product or an idea on social media including interactive offline activities.

Advertising art in the form of photography is to approach photographer's work as an artist whose job is to tell a captivating story through the use of stylized images, colors, lighting, and framing. The basic elements of work are to capture a mood, emotion or feeling that a product can elicit in a viewer. See the example.

Projects, both special and advertising, are accompanied by concepts.