March, 2021

“DARE TO LEAP” global campaign 2021



client: realme
photographer, art director: @19TONES
casting director: @19TONES @scherbeneva
location scouting: @19TONES @scherbeneva
retouch & combining: @19TONES
cgi (backgrounds for Cyber Silver): @traumamnesia
lighting technician: Vlad Lisov
photographer’s assist.: Alexey Chaikin @tarryframe
line producer: Natalya Shcherbeneva @scherbeneva
models: @volosatek @polonaamy
muah: Kira Mir, @cherrymuah
style: Irina Dubina, Катя Гросс


Cyber Silver


Works in series
Special & Advertising art

Creative projects & Partnership with brands & artists.

Special projects are partnerships with brands and / or artists based on experiments in photography that I practice; or independent work on different types of projects. All images, photos and graphics are created & used to promote a product or an idea on social media including interactive offline activities.

Advertising art in the form of photography is to approach photographer's work as an artist whose job is to tell a captivating story through the use of stylized images, colors, lighting, and framing. The basic elements of work are to capture a mood, emotion or feeling that a product can elicit in a viewer. See the example.

Projects, both special and advertising, are accompanied by concepts.