March, 2021

Realme: DARE TO LEAP 2021


Global “DARE TO LEAP” campaign 2021

Team


client: realme
photographer, art director: @19TONES
casting director: @19TONES @scherbeneva
location scouting: @19TONES @scherbenevare
touch & combining: @19TONES
cgi (backgrounds for Cyber Silver): @traumamnesia
lighting technician: Vlad Lisov
photographer’s assist.: Alexey Chaikin @tarryframe
line producer: Natalya Shcherbeneva @scherbeneva
models: @volosatek @polonaamy
muah: Kira Mir, @cherrymuah
style: Irina Dubina, Катя Гросс



Blue




Cyber Silver



Black




Works in series

Special & Advertising art


Work & Partner with brands & artists

Special projects are partnerships with brands and / or artists based on experiments in photography that I practice; or independent work on different types of projects. All images, photos and graphics are created & used to promote a product or an idea on social media including interactive offline activities.

Advertising art in the form of photography is to approach photographer's work as an artist whose job is to tell a captivating story through the use of stylized images, colors, lighting, and framing. The basic elements of work are to capture a mood, emotion or feeling that a product can elicit in a viewer. See the example.

Projects, both special and advertising, are accompanied by concepts.