Nash B

Description

We will project the campaign / brand slogans
“DARE TO LEAP” or / and “CAPTURE INFINITY” onto a model's face

We are going to take photos with neon vibes in a studio on a cyclorama. The cyclorama will be a bit colored according to our references to color (blue or yellow or other complimentary color). Thus, it will have a minimalistic look. A model always with a smartphone in frame.

Our projections

Options for the “DARE TO LEAP” (PRIORITY)

Option 1: ORIGINAL SLOGAN TAKEN FROM THE PHONE’S BACK COVER

Option 2:
Original Font “GILLROY”
Use one of the most proper types

In a single line BOLD TEXT

Options for the “CAPTURE INFINITY”

In a single line BOLD TEXT
We use the phone’s colors for both options:

Reference to color (light scheme)

Yellow smartphone: More creative & artistic light, neon light (blue/cyan, yellow/orange on model’s face). The backgorund has a dark green hue because the text “DARE TO LEAP” shines green. The yellow text on cyan area will be looking well.

Blue smartphone: More creative & artistic light, neon light (blue, orange on model’s face). The backgorund has a dark blue hue. Also, we could add White elements (clothes, muah).

Reference to Face look

Poses and phone position in frame

BLUE

Poses shold be more natural and chill.

SHOT 1
A girl is holding a phone in hand close to face. The phone hides a part of face.
We take a dynamic angle.

SHOT 2 and SHOT 3

A man is holding a phone in hand. We take a dynamic angle. There is no hand on foreground

SHOT 4

A man is holding a phone in hand

YELLOW

SHOT additional

reference to

OUTFITS

CHOOSE OUTFITS YOU LIKE (for SNOW; add your choice as well). After that, we could send it to a stylist and get some suggestions from her/him. Also, the stylist suggests MUAH options. I think that we need a nude make up for the NASH A.

WE DO NOT NEED COMPLICATED OUTFITS. I would prefer more basic look for the NASH A.

SUPREME / ADIDAS / BEATS aethstetic

Remind: we need 6 outfits & 6 muahs (for 6 shots: 3 - yellow; 3 - blue)

Models