Moscow, 2020


LEXUS LC500


NIGHT STORY FOR LEXUS RUSSIA

A large, fast, furious coupe, designed to be the maddest Lexus.
At first, I decided to describe the car using photographic light drawing technique. The Lexus LC design inspired me a lot and thus I've chosen forms of light that remind me its futuristic design. When I got the first images with it, I felt like I should create a night story with the LC. If I didn't experiment on light painting this time, maybe, I wouldn't create the full series as it is right now. Enjoy the series!




Works in series

Special &  Advertising art


Work & Partnership with brands & artists

Special projects are partnerships with brands and / or artists based on experiments in photography that I practice; or independent work on different types of projects. All images, photos and graphics are created & used to promote a product or an idea on social media including interactive offline activities.

Advertising art in the form of photography is to approach photographer's work as an artist whose job is to tell a captivating story through the use of stylized images, colors, lighting, and framing. The basic elements of work are to capture a mood, emotion or feeling that a product can elicit in a viewer. See the example.

Projects, both special and advertising, are accompanied by concepts.

Moscow, Russia
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